GHOSTROLL
PROJECT OVERVIEW
Ghostroll is a 35mm film brand created for students, young creatives, and music photographers. Designed for low light, fast motion, and emotional storytelling, it embraces grit, grain, and chaos where digital falls short.
CHALLENGES
The challenge was to make Ghostroll stand out in a crowded film market while staying true to underground music and DIY culture. Mockups felt generic, so I needed a more authentic way to showcase the product and connect with its audience.SOLUTION
Ghostroll showcased bold, gritty packaging through a coffee shop shoot, lifestyle images, and flatlays, emphasizing its analog culture and film variations STATIC (ISO 800), FLICKER (ISO 1600), and BURN (ISO 3200)
LOGO
The Ghostroll logo combines a distressed sans-serif wordmark with a skull, symbolizing grit, rebellion, and underground culture while reflecting the raw energy of live music, zines, and film photography.
SCOPE OF WORK
Packaging, Branding, and Photography
TOOLS
Illustrator, Lightroom, Figma & Photoshop
TIMELINE
4 Weeks
FIGMA PROTOYPE LINK